Wednesday, December 26, 2007

1st Dell physical store in Malaysia!

As Dell continue to strengthen their brick-and-mortar presence worldwide with especially in US and Europe, its 1st physical store was opened in Malaysia recently.

Location: Mid Valley Megamall's IT World, Kuala Lumpur.

The brick-and-mortar move is to enable Dell to reach even more customers as it would be able to cultivate a more personal relationship with its customers. There will be more Dell stores in Malaysia soon.

With such move, Dell is embarking on the dual-access sales strategy - Direct and Retail, given the success proven by other competitors such as HP and other manufacturers.

Related posts:
Dell is shifting away from direct sales online
Dell computers to be available in PC superstores in Europe

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