As Dell continue to strengthen their brick-and-mortar presence worldwide with especially in US and Europe, its 1st physical store was opened in Malaysia recently.
Location: Mid Valley Megamall's IT World, Kuala Lumpur.
The brick-and-mortar move is to enable Dell to reach even more customers as it would be able to cultivate a more personal relationship with its customers. There will be more Dell stores in Malaysia soon.
With such move, Dell is embarking on the dual-access sales strategy - Direct and Retail, given the success proven by other competitors such as HP and other manufacturers.
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