Monday, February 05, 2007

Banks go mobile in big way

The StarBiz (pg 13) reported that banks are now putting a stronger emphasis on mobile sales teams to boost their retail businesses. Majority of the bankers believe that the move will makes the banks more accessible to its customer and at the same time ensure the customer satisfaction as these professionals are able to meet with customers at their places of work, shopping malls or residence.

It was also reported that currently Citibank strong force of 400 plus mobile sales executive are equipped with eCMS PDA (electronic contact management systems personal digital assistance). [Applications of mobile commerce and with the newly introduced 3G services, I believe all information can be transmitted instantly to the database]

Beside this, have you ever encounter any application of PDA at work?

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