Micro posts - 23 Oct 2009

1. Mattel, world famous toy maker, launches its own e-commerce website, MattelShop.com, offering a selection of its popular brands along with social shopping features. Read here for the story - Mattel Launches Ecommerce Website (Source: WebProNews)
2. Amazon.com recorded 69% surge in profit for the third quarter this year, mainly from the sales of its e-reader, Kindle, its no.1 bestselling item in term of unit sales and dollar. Read more from here - Amazon profit surges 69% (Source: CNN Money.com)