My E-Commerce: Using Touch n Go card to buy fast food in Malaysia will be a reality

Thursday, April 17, 2008

Using Touch n Go card to buy fast food in Malaysia will be a reality

Touch n Go card, famous for its usage as a pre-load cash card used mainly for transportation and toll collection, is now expanding their applications and services towards the retail purchase, starting with particularly the fast-food industry.

One of the application offered is enable the user to buy burger, doughnut or fastfood from 21 outlets involved in a pilot scheme for Touch n Go card. Among the participating outlets are A&W, Burger King, Dunkin' Donut, 7-eleven, Carrefour hypermarkets, Caltex convenience stores and Cineleisure.

The company is targeting 5-10% of the carholders to use the card for retail purchase, emulating the success of the Hong Kong's Octopus card (20% usage for retail purchase.)

2 comments:

Jys said...: they should really waived the 50 cents when we reload the touch n go at atm or petrol station.

I prepaid wor, how come you charged me extra?; 17 April 2008 at 16:28
Anonymous said...: aigh... They should give a discount for Touch n Go member.
I think if all of the outlets successfully implement touch n go scheme, I think my card will looks like credit-card already; 9 May 2008 at 02:13