What happen when you pronounce Google in Chinese? You will get GUGE, right?
GUGE is Beijing Guge Science and Technology Ltd.
Now this Chinese firm is suing Google for harming its business because it is too similar to its own name. This actually has led to situation where numerous phone calls to get into contact with Google were made to Beijing Guge Science and Technology Ltd as Google is not being listed in the local telephone directory.
Source: BBC News - Chinese firm sues Google over name
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