What?
The element that elevates the Internet from a simple tool into an interpersonal pehenomenon, connecting people in a meaningful way.
The concept:
Bring together widely-scattered groups to meet on common ground creating new communities.
Tools:
Collaborative sites such as "wikis" - a webpage open to editing by anyone - are now being applied in educational and organisational environments, providing a communal pool in which to pour knowledge for the benefits of all.
(Example: Wikipedia - I had a blog entry briefly introducing the wikipedia in my personal blog.)
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Weblogs (blog), the success story of the current generation of social software, are a phenomenon of self expression which mediates the relationships between consumers of culture and those who report it - Blogosphere
Conclusion:
It is the social in the software which will bring communities together.
(Source: The Star InTech, 19 Jan 2006, pg IT17)
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