Marketing through the mobile in India

New marketing tools such as mobile coupons, location specific services, mobile portals and advertising on the mobile are just few of the tools being deployed by marketers to reach the 90 million strong mobile subscribers base in India.

These new marketing tools are also known as the 2nd generation of mobile marketing.

Applications:

• Wireless marketing technology provider Activemedia Technologies has partnered with mobile operator Hutchison Essar to deliver m-coupons, which can be cashed across 40 retail outlets such as Barista, Domino's Pizza, Lifestyle and Kaya Skin Clinic.

• Airtel has joined with Enpocket, a global leader in intelligent mobile marketing, to give advertisers a convenient, effective way to reach a major cross-section of the country's population.

• Mobile2win is in talks with mobile operators to start location-based services that will enable marketers to reach out to the prospective customer while he is in the vicinity of the outlet by giving various incentives and offers.