Internet powerhouses Yahoo and eBay are joining forces in aliance to complete with Google and Microsoft in the quest to become the most powerful players in the online market.
Competition faced by Yahoo and ebay:
- Google continues to expand its lead in search while offering new services that pose new threats.
- Google has invaded eBay's turf by offering a free classified listing service as well as a payment service.
- Microsoft has vowed to invest heavily in the Internet during the next year, focusing on building a better online advertising platform.
Under the multiyear partnership announced Thursday, both Yahoo and ebay will draw upon each other's strengths in online advertising, payments and communications so they can connect with even more Web surfers than they already do.