I will stay if the website can be downloaded within 4 seconds. If it takes more than 4 seconds, I will leave. So, it is important for website designers and owners to ensure that their website can be downloaded within this time frame.
This is a finding disclosed in a recent survey conducted by Akamai.
- This is the outcome from 75% of the 1058 web shopper surveyed.
- 4 seconds is half of the previous surveyed time in the early days of online shopping.
- 30% of the respondents, beside leaving the website, will at the same time spread and share the negative experiences through viral marketing - words of mouth.
Reading link is available here - Websites face four-second cut-off (news.bbc.co.uk)